Who We Are

At Home Instead, we’re on a mission to change the way the world cares for its aging population. As the world’s largest and most trusted home care network, we deliver over one million hours of personalized care every week to more than 100,000 families — helping older adults live safely, comfortably, and with dignity in the place they feel most at home. With nearly 1,200 locally owned and operated offices across the globe and three decades of experience, Home Instead is known for dependable, relationship-driven care that makes a meaningful difference in people’s lives.

Our vision is to empower every aging adult to remain at home with independence, dignity, and the support they deserve. As the need for senior care continues to grow, so does our commitment to delivering compassionate, consistent, and high-quality care in every community we serve. At Home Instead, it’s not just about providing a service — it’s about building trust, offering peace of mind, and creating lasting human connection.

The Opportunity 

Home Instead Markham is looking for a dedicated and ambitious Community Relations and Sales Consultant to join our dynamic team. We are a rapidly growing office that opened in 2020 with a clear goal: to empower every aging adult in our community to remain at home with independence, dignity, and the support they deserve. As demand for our services continues to rise, we're seeking someone who shares our passion for exceptional in-home senior care and is excited to help us reach more families in need.

This is a high-impact role for someone who thrives on building relationships, generating leads, and driving growth. You’ll be the face of our brand with referral partners, help more families discover the value of our services, lead our strategic sales and marketing efforts, and support client service delivery through intake and other tasks.

If you're passionate about mission-driven work and want to make a meaningful impact while advancing your career, you may be the perfect fit.

Key Responsibilities

• Build Relationships: Develop and maintain trusted connections with referral sources such as hospitals, physicians, and retirement communities.
• Drive Sales Goals: Meet inquiry-generation targets and support business growth through a consultative, relationship-based sales approach.
• Plan and Execute: Collaborate with leadership to create and implement weekly and monthly sales and marketing plans.
• Be a Brand Ambassador: Represent Home Instead with professionalism in one-on-one meetings, networking events, and group presentations.
• Maintain Accurate Records: Track all sales activity and referral outreach using CRM tools to maximize visibility and territory performance.
• Generate Leads: Identify and pursue new business opportunities through outreach, email, networking, and community engagement.
• Manage Intake and Consultations: Respond to new client inquiries, guide families through the intake process, and conduct in-home care consultations to assess needs and recommend care plans.
• Lead Local Marketing: Coordinate local marketing activities including event planning, community sponsorships, print materials, and digital promotions in collaboration with the leadership team.
• Support Client Services: Contribute to quality assurance efforts, client follow-ups, and resolving concerns to ensure an exceptional service experience.
• Contribute to Team Projects: Pitch in on cross-functional initiatives and internal projects as needed — we’re a growing small business, and every role plays a part in our success.

Required Qualifications

• Experience in home care, healthcare, senior services, or community-facing roles (such as outreach, business development, or relationship-based sales).
• Strong networking, presentation, and relationship-building skills.
• High proficiency with technology, including Microsoft Office Suite and AI systems.
• Excellent verbal and written communication skills.
• Valid G level driver’s license, full-time access to a reliable vehicle, and up-to-date car insurance.

Preferred Qualifications

• Existing relationships in the Markham healthcare or senior care community
• Experience in sales, customer service, or community relations roles
• Clinical background (e.g., nurse, OT, PSW, social worker) is a plus, but not required
• Proficiency in Mandarin and/or Cantonese is considered a strong asset

What We Offer

• Hybrid and Flexible Work Model: Designed to support work-life balance and personal productivity.
• Career Growth Opportunities: Join the world’s leading home care provider with room to grow.
• Performance-Based Culture: Bonus and incentive plans tied to individual and team success.
• Generous Paid Time Off: Recharge with a competitive vacation and personal time policy.
• RRSP Matching Plan: Helping you invest in your long-term financial future.
• Comprehensive Health Benefits: Medical and dental coverage to support your well-being.
• Supportive Team Environment: Work with a compassionate, mission-driven, and family-oriented team.
• Meaningful Work: Be part of an organization that’s making a positive impact on the lives of aging adults and their families.

If you’re not sure you meet every qualification but feel this role is aligned with your strengths and passion, we encourage you to apply. We’re open to people with diverse backgrounds who bring the right mindset, energy, and heart to our mission.
 

Are you ready to start this exciting journey? Apply now and become a key part of our mission at Home Instead Markham.

Join us in making a lasting difference in the lives of aging adults and their families — right here in your community.

To learn more about who we are and what we do, visit: www.homeinstead.com/3052


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